The durian is commonly known as the "King of the Fruits", a label that can be attributed to its formidable look and overpowering odour. In its native southeastern Asia, the durian is an everyday food and portrayed in the local media in accordance with the cultural perception it has in the region. The durian symbolised the subjective nature of ugliness and beauty . Likewise, the oddly shaped .The edible flesh emits a distinctive odour, strong and penetrating even when the husk is intact. Some people regard the durian as fragrant; others find the aroma overpowering and offensive. The smell evokes reactions from deep appreciation to intense disgust, and has been described variously as almonds, rotten onions, turpentine and gym socks. The odour has led to the fruit's banishment from certain hotels and public transportation in southeast Asia
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