Prince Lubricants and AirAsia Partnership

I was an honoured that I was invited by Princelube Pte Ltd for the official launching of their partnership with Air Asia.

Air Asia Berhad and Princelube (Asia) Pte Ltd, entered a media partnership deal for a plane livery of the AirAsia Airbus A320 in Malaysia.

Mr Kenny Wong, AirAsia Group Head of Ancillary and Patrick Chong, Senior Vice President of Princelube (Asia) Pte Ltd unveiled the brand new aircraft livery at KLIA 2, this morning.

This partnership opens new doors for Princelube (Asia) Pte Ltd in their marketing and advertising strategy for the coming years. The contract with AirAsia also include 3 unit of sky bus to carry the Princelube (Asia) Pte Ltd’s corporate livery, hence broadening the local advertising outreach for the company and it’s brand name.

Princelube (Asia) Pte Ltd, an affiliated company of Prince Oil Inc, USA, has been a supplier of base oils and additives since 1998. The company also provides OEM services for branded lubricant manufacturers. Throughout its history, Princelube depends on advanced and the latest lubrication technology for its forefront product development. It now has a comprehensive range of products that meet and/or exceed the market requirements. Prince Lubricants is also certified by the SAE Institute and has the API license.

Princelube offers a full range of automotive, industrial and marine lubricants. This includes the top-tier, high-performance, 100% Synthetic Engine Oils, formulated with our latest P-9 and P-12 ester-based technology. Other products such as Medium and High Speed Diesel Engine Oils, Industrial Gear Oils, Anti-wear Hydraulic Oils, Neat and Soluble Cutting Oils, Rust Preventives and Greases are readily available.

Princelube is currently sponsoring a number of motorsport events held on tarmac and off road tracks in and around Malaysia. They have also got a team of 3 superbike racers under our sponsorship that compete in the SBK and MotoGP events held in Malaysia. One of their brand ambassadors is the Malaysian female race queen, Leona Chin, who 3 has a number of victories under her belt. The other brand ambassadors include Leng Yein, Malaysia's top model & DJ and Intan Ladyana, one of the top Malaysian actress.