Driving Dreams with Powerful Brand Identity

Everyone knows Honda since as early 1950s. With Honda’s great placing in sustaining it brand identity, logo and a slogan powerful enough that catches your thought “ The Power of Dreams”. The brand has sustain a great position in the global automotive industry. In order for a brand to taste the success of being branded and wanted worldwide, it has to establish a powerful and consistent brand identity. 

As of today, Honda has grown into one of the world most well-known automobile brand that capture the hearts and minds of the target markets. This Japanese megabrand has designed and engineered such a strong brand identity with the only H logo and we instantly can identify with the brand. Such powerful brand identity has indeed created a great brand recall and high market demand for Honda world-wide.

Honda’s famous slogan “The Power of Dreams“ has a great brand identity. A slogan is what bring your company to mind, but are intended to be meaningful and long lasting. The founder Soichiro Honda’s firm believe in striving for limitless dreams with powerful passion. This has been put into our today’s greatest slogan “The Power of Dreams”.

In 1986, Honda dedicated a luxury automobile brand which is Acura, it has exhibits the similarities to the renowned Honda brand identity in its brand logo design, colours and more. The Acura brand logo design which consists of a stylised ‘A’ in an edgy circle emblem, resembles an inverted ‘H’ of the original Honda brand logo. This again, is a perfect example of how Honda intelligently imparts consistency in its powerful and avant-garde brand identity for its sub-brands to garner increased brand memorability among target markets worldwide.

Ultimately, the brand identity of Honda has led to its continuous growth in becoming the most branded, wanted and lovable brand worldwide.